AT Living Lab – Day 2 Sum-up and Highlights!

Our second day (Saturday) was full of strategic thinking and creativity, as participants dove deep into the heart of their social enterprise design.

We kicked things off with a focused training session on:

Customers & Value Propositions

Channels

Customer Relationships

Participants explored first how to identify target users, define clear and compelling value, and design effective ways to reach and engage their audience, all these being essential elements of a strong business model.

The afternoon brought energy and collaboration to the forefront during the co-creation session, where each participant finalised choosing their own idea to develop and build their Business Model Canvas. This marked a major milestone, as ideas began to take shape, rooted in purpose, impact, and sustainability.

Great ideas are now on the table and the journey to turn them into resilient, mission-driven ventures plans has truly begun!

The second part of the AT Living Lab will continue on Friday, 16th of May, and Saturday, 17th of May, with even more engaging content and collaborative activities ahead!